Squishmallows are the irresistibly soft, squishy plush toys that have stolen hearts (and shelves!) around the world! Launched in 2017, these cuddly characters quickly became a global sensation thanks to their cloud-like texture, charming faces, and lovable personalities. What started as a small squad of eight has grown into a massive universe of over 1,000 unique Squishmallows — from mythical creatures to foodie friends and everything in between. Whether you’re a serious collector or just need a snuggle buddy, there’s a Squishmallow waiting to join your squad. Hug them, stack them, trade them with friends — Squishmallows aren’t just plush toys, they’re a lifestyle. One squish and you'll understand the hype!
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New to Squishmallows? Here is a handy gift guide!
From pocket-sized pals to jumbo cuddle buddies, Squishmallows come in every shape and squish for every kind of fan.
Micromallows - Tiny but mighty, these super-squishable minis are perfect for on-the-go fun or starting your squad small. Big personalities in bite-sized form!
3.5-inch Clip-On Squishmallows - Clip 'em, tag 'em, love 'em! These little cuties are the ultimate travel companions-attach them to your bag, backpack, or keychain and take the squish wherever you go.
7.5-inch Squishmallows - The sweet spot of snuggly. Easy to collect, perfect to cuddle, and just the right size for shelves, beds, or hugs on repeat.
12-inch Squishmallows - The classic cuddle champs. Huggable, squishable, and perfect for movie nights, nap time, or anytime you need some cosy comfort.
Flip-A-Mallows - Two Squishmallows in one! These reversible plushies are double the fun, flipping between characters to match your mood.
Squish-a-Longs - These 1-inch figurines are perfect for carrying your favourite characters wherever you go! You can turn them into fun rings too!
HugMees - With outstretched arms and sweet embroidered faces, HugMees are all about giving the best, softest hugs imaginable.
Accessories - From LED lights to mugs, Squishmallow charm doesn't stop at plush. Add a little squish to every part of your day!
Licensed Squishmallows - Your favourite fandoms just got squishified! Collect iconic characters from Disney, Pokémon, Harry Potter, Hello Kitty, Sonic, Lord of the Rings, Bluey, Paw Patrol and more-all with that signature Squishmallow charm.
